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Here are some strategies to help small businesses thrive online:

• Create a unique brand

• Know your audience

• Focus on content marketing

• Invest in video marketing

• Use paid media to increase your reach

• Establish partnerships

• Leverage influencer marketing

• Implement personalization and customer engagement

Consider our workshops to get you equipped to better understand your audience, set OKRs and create impactful digital products and services that your audience loves and fulfils your mission. 

Other free ways to grow your business online include:

• Delivering high-quality content

• Being mobile-friendly

• Integrating social media

• Focusing on your target audience

• Diversifying your operation

• Taking advantage of free marketing tools

• Networking with complementary businesses

Launch faster, align teams, and use AI to instantly build impactful plans for your exciting wellness initiatives. We build Go-to-Market hubs and Digital Products with one source of record to plan and execute cross-collaboratively.

A good content strategy for a small business should consider:

• Target audience and market profiles

• A marketing plan about specific topics that solve real-world problems

• A sales and distribution strategy

• A variety of engaging content forms

• A content marketing calendar based on goals

• Key performance indicators (KPIs) to measure if the content is helping the business achieve its goals